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Case Study

Personalized Incentives

Our impact: Measurable + meaningful

Client

$95 billion national home-improvement retailer

Problem

The company was not seeing a return on employee incentive programs. Two reasons why: incentives were connected to activities that weren’t personally relevant to employees, and the company was understandably cautious about directing employees to screenings that were not evidence-based.

Goal

Engage members in health-promoting activities through a customized checklist based on unique member risk and benefit resources.

Our approach

Provide real-time messaging via the member’s employer HR portal to educate and inspire better health-related decisions and choice architecture based on risk and readiness.

Outcome

124,855 checklist items completed

81.9% of members completed at least one incentive activity

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