Speed to Value: Keeping Communications Relevant and Data Safe

 In Thinking

Here’s a universal HR truth: In order to offer a competitive and comprehensive benefits experience to your employees, you need to partner with vendors. Lots of them.

These vendors have the potential to bring great value to your employees’ livesbut only when they’re being used, which is why we emphasize the importance of relevant communications to drive people to their benefits. Of course, this is also an area you need to partner with your vendors on, and that brings us to another universal truth: The data-sharing nature of these partnering efforts opens you up to some areas of risk that need to be managed.

Data breaches are common and costly, and preventing them using only internal efforts puts strain on HR and IT departments alike. That’s why eOS was designed to be that security champion, keeping your employees’ sensitive data secure and your benefits communications relevant with a “speed to value” approach.

I’ve previously covered the multiple ways eOS can be your risk manager, but here is a deeper dive on the vendor risk-management aspect, as we know how critical a piece that is for large enterprises.

We start with ourselves

In addition to having earned HITRUST CSF Certification, eOS is compliant. Our practices meet the most rigorous requirements for data safeguarding and privacy protection, with regards to confidentiality, integrity, and availability. In fact, our compliance level exceeds those requirements because we constantly strive to maintain a world-class security posture.  

We’ve thought about what keeps benefits leaders up at night, and take all the precautions we can to ensure sound nights of sleep. This means that any and all communications we facilitate on behalf of your benefitswhether it’s to drive people to your health insurance provider or retirement plan administratorare delivered within these proven-secure parameters. 

Vendor-integration expertise

At Evive, we’ve successfully integrated with more than 100 vendors. In this regard, we define success not only as being able to share data back and forth, but to do so securely and in a way that results in timely, relevant messaging. 

We consider ourselves vendor-agnostic, and as that vendor portfolio has grown, the more efficient and sophisticated our integration process has become. For new vendors, at a minimum, we analyze their security posture in the context of data exchange and conduct a data-flow-driven threat modeling analysis. This allows us to identify risks and privacy considerations that might need to be mitigated or controlled. For existing vendors, we continually conduct vendor audits even after integration.

Data security is an ever-evolving state with new threats surfacing all the time. Conducting the threat modeling analysis and these audits ensures your vendors are using the most up-to-date security practices, and that your employees’ data is safe no matter where it is in the exchange pipeline. In essence, the eOS platform becomes the employer’s security appliance to safeguard the sensitive, personal data related to benefits management.

Between this consistent safeguarding and the intelligence of eOS, we can deliver messaging to your employees in the most protected and effective medium to drive people to your vendors’ solutions.  

Push the “least-access” principle further

The less frequently information is shared, the smaller the risk it’ll be misused or compromised. Without eOS, information-sharing between HR admin systems and vendors can get sloppy. Vendors might request data on all employees, even though their services would only apply to a small fraction of the populationsay, those with a chronic illness, homeowners, or parents seeking childcare. 

That approach not only creates a larger data footprint, it muddies the waters of how people learn about benefits relevant to them. As a result, benefits communications can become white noise. 

But with eOS, eligibility for a given vendor is approved in real time and only a portion of the data that’s needed by the vendor is shared. Think about an employee population of 25,000perhaps 35,000 with spouses and dependents included. If only 8% of that population is affected by diabetes, only 2,800 (give or take) people should be receiving messages about that employer’s diabetes-management vendor.

By following the least-access principle, enabled by eOS, roughly 32,200 people avoid having their data unnecessarily shared in that scenario. This greatly shrinks security risks, allows communications to be more targeted, and improves the chances for valuable benefits engagement. 

Safe data with personalized communications: Both are possible

Gone are the days of sacrificing personalization to avoid risk. In addition to being your overall risk manager, eOS ensures those data risks are mitigated while still enabling the tailored messaging that inspires people to take action.

 

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