Tag Archives: personalized nudges

Layer Technology with Human Support: The Importance of Both in Benefits Communications

“Hey, Alexa! Which benefits should I choose?” We may not be that far from the day when artificial intelligence can assess an individual’s unique circumstances, stage in life, number of dependents, and past benefits utilization, and determine an optimal benefits package that is relevant to that person. Or are we already there? Selecting benefits is […]

Evive Hosts Compelling Panel Discussion on Benefits Engagement at NBGH Workforce Strategy 2017

On September 27, 2017, Evive joined forces with senior HR executives from Iron Mountain, Lowe’s, and PepsiCo for an engaging panel discussion at the NBGH Workforce Strategy 2017 conference. The session focused on identifying impactful ways to cover the last mile in connecting employees with their benefits, a topic that drew about 450 attendees. The […]

Recommendation Engines for Healthcare Consumers are Here

A key component of creating healthcare consumers who feel empowered to make decisions that will bring them the most value, is reaching them with relevant, personalized information at just the right time. Real-time predictive guidance technology gives us unprecedented new ways to reach people at the right place and time. Fueled by big data and […]

Engaging Healthcare Consumers with Predictive Analytics

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Much has been said recently about the healthcare industry’s discovery of predictive analytics and how the intelligent use of this science is helping hospitals target products and services to their constituency and more effectively maximize their marketing dollars. But there is another application of this knowledge, which is worth taking heed of as well. With […]

Healthcare Consumerism is Different from Traditional Consumerism in Many Ways—But Here’s One Way it’s Not

When it comes to creating smart consumers who are empowered to choose services or products that bring them the most value, healthcare is unlike any other sector. Many of the challenges that come with helping someone “shop” for a service or provider are unique to healthcare. But there’s a way in which consumerism in healthcare […]

Few Healthcare Consumers Know About Consumerism

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The introduction of mobile devices as a standard tool in our everyday lives has fostered in a new era of consumerism where shopping is concerned. Now, anyone who sees a product they want in a store can quickly hop online and discover where they can get that same item for less. So why hasn’t such […]

Healthcare Consumers are Here to Stay: Here’s How to Help Them Succeed

The consumer isn’t a new player in the healthcare game. “Consumer” is just a new name given to the patient who, due to changes in how much and how we pay for healthcare, has been given the task of applying consumer principles when obtaining healthcare services. Not everybody’s used to it yet. It’s a fairly […]

4 Steps to Creating Personalized Multimodal Messaging for Your Multigenerational Employees

Your goals: To keep your employees informed about their benefits offerings, to help your employees take advantage of the benefits you offer right when they need them, and to maximize the value of your benefits for both your company and your employees. So, how do you get there? By creating personalized multimodal messaging for members […]

What You Can Learn From Using (and Testing!) Behavioral Science Principles in Your Benefits Communication

As mentioned in a previous blog post, determining an individual employee’s specific mode of preference when it comes to receiving communications (and being able to deliver the message on all modes) is crucial to making sure messages are received and read. Once you’ve found out how your employees like to be reached, add the second […]

Every Mode for Every Generation: Be Prepared to Communicate Through All Channels

The American workforce has changed in a lot of ways over the past few decades. But one of the most interesting changes we’ve seen is that we now have, for the first time, four different generations working side-by-side. Today’s workforce is comprised of the Silent Generation, Baby Boomers, Gen X’ers, and Millennials. Because members of […]