Tag Archives: book club

Evive Book Club Report: Contagious

Our 2019 summer read was The New York Times Best Seller, Contagious: Why Things Catch On by Jonah Berger. An interesting take on why certain types of content become popular (and why others don’t), this book sparked a fun discussion in the Evive Book Club. Whether crafting messages rooted in behavioral science or sharing stories […]

Evive Book Club Report: The Art of Gathering

We kicked off this year’s Evive Book Club with a favorite pick from one of our group’s co-founders. The highly recommended selection was The Art of Gathering: How We Meet and Why it Matters by Priya Parker. In the book, Parker taps into her many years of hosting, facilitating, and investigating gatherings of all kinds. […]

Evive Book Club Report: Thanks for the Feedback

No matter where you work or what you do, there’s no escaping feedback. From formal situations like performance reviews, to informal ones like sporting a new haircut, feedback—information you get about yourself from other people—is unavoidable. It’s part of being human. That’s why the Evive Book Club recently read Thanks for the Feedback: The Science […]

Evive Book Club Report: The Broken Ladder

When we create anything at Evive, whether it’s a tool to guide people toward in-network healthcare providers, a behaviorally driven nudge to encourage them to save for retirement, or a chatbot to help them quit smoking, we’re creating it for millions of people. Our products need to resonate with people who spend their workdays behind […]