Tag Archives: behavioral science

Evive Wins Multiple Awards for Chicago’s Best Places to Work

Posted on by Evive
25
Jan

Evive Jumps 38 Spots on Built In Chicago’s Esteemed 2021 Best Midsize Places to Work List – The Company’s Highest Rating to Date CHICAGO, January 19, 2021 – Evive, the leader in digital engagement and communication technology, today announced that Built In Chicago honored the company with two 2021 Best Places to Work Awards. Evive […]

Continue reading →

Personalized from the Start: The Future of Benefits

Posted on by Prashant Srivastava
05
Feb

We’ve been on this journey of employee benefits for a long time—more than 100 years, in fact. An important milestone that started it all was when American Express Co. created the nation’s first private pension plan in 1875. At that time, benefits were one-size-fits-all, which made sense. The concept of adding pension plans was a […]

Continue reading →

Life-Changing Results from the Closed Loop

Posted on by Michele Peterson
23
Oct

Earlier this year, I wrote about why our commitment to the closed loop is so vital, and how it leads to real outcomes. Now, I’d like to examine the loop a little closer. Even incremental changes can cause a major impact on the bottom line—both for the business investment and in people’s lives. Little reminders […]

Continue reading →

Big Data + Little Nudges = Love

Posted on by Evive
05
Jul

Sometimes a nudge is just a nudge. And sometimes, a nudge becomes a revolution. Nudge theory (behavioral economists and social psychologists have many labels for this concept) entered the public conversation more than a decade ago. Some think the landmark book that became the multimedia phenomenon known as Freakonomics had something to do with it, […]

Continue reading →

Inspiring Action, One Message at a Time

Posted on by Evive
12
Jun

When was the last time you received an email or a text message from your cell phone provider, reminding you to pay your bill? Last week? Last month? What about your subscriptions? Do they renew automatically? Many online publication, streaming video, and music subscriptions are set to automatically renew when the current subscription period ends, […]

Continue reading →

Translating Academic Research into Real Behavior Change

Posted on by Prashant Srivastava
08
Jun

“In theory, there is no difference between practice and theory. In practice, there is.” — Computer scientist Jan L. A. van de Snepscheut There are mountains of qualitative and quantitative research on the concept of behavior change, all with profound findings and theoretical opportunities. But how do we apply this knowledge in meaningful ways that […]

Continue reading →

Layer Technology with Human Support: The Importance of Both in Benefits Communications

Posted on by Evive
22
Feb

“Hey, Alexa! Which benefits should I choose?” We may not be that far from the day when artificial intelligence can assess an individual’s unique circumstances, stage in life, number of dependents, and past benefits utilization, and determine an optimal benefits package that is relevant to that person. Or are we already there? Selecting benefits is […]

Continue reading →

Sharpening the Saw and Digging the Channel: How We Work at Evive Health

Posted on by Evive
07
Dec

Recently, some colleagues and I attended the Design for Action conference here in Chicago. At one of the sessions, Dr. Steven Wendell laid out an interesting scenario: Imagine you find a fish flopping around on the ground. You and the fish share a common goal of the fish getting back in the water. How can […]

Continue reading →

4 Steps to Creating Personalized Multimodal Messaging for Your Multigenerational Employees

Posted on by Prashant Srivastava
26
Oct

Your goals: To keep your employees informed about their benefits offerings, to help your employees take advantage of the benefits you offer right when they need them, and to maximize the value of your benefits for both your company and your employees. So, how do you get there? By creating personalized multimodal messaging for members […]

Continue reading →

What You Can Learn From Using (and Testing!) Behavioral Science Principles in Your Benefits Communication

Posted on by Prashant Srivastava
19
Oct

As mentioned in a previous blog post, determining an individual employee’s specific mode of preference when it comes to receiving communications (and being able to deliver the message on all modes) is crucial to making sure messages are received and read. Once you’ve found out how your employees like to be reached, add the second […]

Continue reading →