Tag Archives: behavioral economics

Translating Academic Research into Real Behavior Change

“In theory, there is no difference between practice and theory. In practice, there is.” — Computer scientist Jan L. A. van de Snepscheut There are mountains of qualitative and quantitative research on the concept of behavior change, all with profound findings and theoretical opportunities. But how do we apply this knowledge in meaningful ways that […]

Engaging Healthcare Consumers with Predictive Analytics

Much has been said recently about the healthcare industry’s discovery of predictive analytics and how the intelligent use of this science is helping hospitals target products and services to their constituency and more effectively maximize their marketing dollars. But there is another application of this knowledge, which is worth taking heed of as well. With […]