Category Archives: Thinking

Recommendation Engines for Healthcare Consumers are Here

A key component of creating healthcare consumers who feel empowered to make decisions that will bring them the most value, is reaching them with relevant, personalized information at just the right time. Real-time predictive guidance technology gives us unprecedented new ways to reach people at the right place and time. Fueled by big data and […]

Healthcare Consumerism is Different from Traditional Consumerism in Many Ways—But Here’s One Way it’s Not

When it comes to creating smart consumers who are empowered to choose services or products that bring them the most value, healthcare is unlike any other sector. Many of the challenges that come with helping someone “shop” for a service or provider are unique to healthcare. But there’s a way in which consumerism in healthcare […]

Healthcare Consumers are Here to Stay: Here’s How to Help Them Succeed

The consumer isn’t a new player in the healthcare game. “Consumer” is just a new name given to the patient who, due to changes in how much and how we pay for healthcare, has been given the task of applying consumer principles when obtaining healthcare services. Not everybody’s used to it yet. It’s a fairly […]

4 Steps to Creating Personalized Multimodal Messaging for Your Multigenerational Employees

Your goals: To keep your employees informed about their benefits offerings, to help your employees take advantage of the benefits you offer right when they need them, and to maximize the value of your benefits for both your company and your employees. So, how do you get there? By creating personalized multimodal messaging for members […]

What You Can Learn From Using (and Testing!) Behavioral Science Principles in Your Benefits Communication

As mentioned in a previous blog post, determining an individual employee’s specific mode of preference when it comes to receiving communications (and being able to deliver the message on all modes) is crucial to making sure messages are received and read. Once you’ve found out how your employees like to be reached, add the second […]

Every Mode for Every Generation: Be Prepared to Communicate Through All Channels

The American workforce has changed in a lot of ways over the past few decades. But one of the most interesting changes we’ve seen is that we now have, for the first time, four different generations working side-by-side. Today’s workforce is comprised of the Silent Generation, Baby Boomers, Gen X’ers, and Millennials. Because members of […]

Setting the Stage (and Writing the Script) for Interconnectedness Within Benefits Ecosystems

At Evive, we recognize the potential for the positive changes that can occur when benefits ecosystems are interconnected and integrated. Like Amazon, Evive uses purchasing data (such as healthcare claims, program enrollment data, program participation, customer service encounters, balances, and contributions, etc.) to predict what benefits an individual will likely need next. Then, like Google, […]

It’s Time to Prioritize ‘Prioritization’: How Interconnectedness Improves Benefits Usage and Value

As an HR leader, you put considerable effort into selecting which benefits you offer your employees, and put just as much care into selecting the vendors that provide those benefits. The vendors you’ve chosen offer high quality services, but when they operate in a vacuum—that is, without linking to or communicating with the other vendors […]

Is Your Benefits Ecosystem Interconnected?

Think about this: When is the last time you heard of a company offering all employment benefits from a single vendor? These days, it just doesn’t happen. Most companies, knowing how important benefits are to employees, provide multiple benefits offered by several different vendors. This is the benefits ecosystem. And in order to maximize gains, […]

Enabling Patients Consumerism 101: Predictive Analytics and Real-Time Messaging

Shopping around for the best price is Consumerism 101. In the age of mobile devices having a permanent spot in the purse or pocket, anyone can see a product they want in a store, quickly hop online, and see where they can get the same item for less money. Paying more than you have to […]