Category Archives: Thinking

Improve the Benefits Experience for Everyone—One Person at a Time

The well-worn expression, “can’t see the forest for the trees,” is invoked to suggest an excessive focus on details at the expense of the bigger picture. In the world of benefits, we might need to turn this familiar phrase on its head and talk about not seeing the trees for the forest. Let me explain. […]

10 Years of Benefits Engagement: A Q&A with the Friends Who Started Evive

It has been a groundbreaking year for Evive: from our 10-year anniversary to the launch of our rebranding, there seemed like no better time than the present to take a moment and reflect on Evive’s incredible journey. We chatted with co-founders (and pals) Peter Saravis and Prashant Srivastava to learn more about the company’s origins, […]

Why Love? The Story Behind the New Evive

In 2007, Peter Saravis and Prashant Srivastava set out to answer a question: why can’t healthcare be as accessible, clear, and friendly as everything else consumers use? Together, the two friends joined forces to create Evive, an ambitious startup that would go on to make healthcare more understandable and relevant to employees. Now, 10 years […]

Raising the Bar: 3 Tips on Building an Organizational Culture of Learning

Earlier this month, my colleague penned a post about the importance of ongoing professional development and self-improvement through industry conferences and our own Evive Book Club. These efforts, more memorably put, are called “sharpening your saw.” It inspired me to highlight another effort I lead at Evive—“Raising the Bar.” If saw-sharpening is about actively seeking out […]

Sharpening the Saw and Digging the Channel: How We Work at Evive Health

Recently, some colleagues and I attended the Design for Action conference here in Chicago. At one of the sessions, Dr. Steven Wendell laid out an interesting scenario: Imagine you find a fish flopping around on the ground. You and the fish share a common goal of the fish getting back in the water. How can […]

Recommendation Engines for Healthcare Consumers are Here

A key component of creating healthcare consumers who feel empowered to make decisions that will bring them the most value, is reaching them with relevant, personalized information at just the right time. Real-time predictive guidance technology gives us unprecedented new ways to reach people at the right place and time. Fueled by big data and […]

Healthcare Consumerism is Different from Traditional Consumerism in Many Ways—But Here’s One Way it’s Not

When it comes to creating smart consumers who are empowered to choose services or products that bring them the most value, healthcare is unlike any other sector. Many of the challenges that come with helping someone “shop” for a service or provider are unique to healthcare. But there’s a way in which consumerism in healthcare […]

Healthcare Consumers are Here to Stay: Here’s How to Help Them Succeed

The consumer isn’t a new player in the healthcare game. “Consumer” is just a new name given to the patient who, due to changes in how much and how we pay for healthcare, has been given the task of applying consumer principles when obtaining healthcare services. Not everybody’s used to it yet. It’s a fairly […]

4 Steps to Creating Personalized Multimodal Messaging for Your Multigenerational Employees

Your goals: To keep your employees informed about their benefits offerings, to help your employees take advantage of the benefits you offer right when they need them, and to maximize the value of your benefits for both your company and your employees. So, how do you get there? By creating personalized multimodal messaging for members […]

What You Can Learn From Using (and Testing!) Behavioral Science Principles in Your Benefits Communication

As mentioned in a previous blog post, determining an individual employee’s specific mode of preference when it comes to receiving communications (and being able to deliver the message on all modes) is crucial to making sure messages are received and read. Once you’ve found out how your employees like to be reached, add the second […]