Category Archives: Thinking

The Various Levels of Crisis and How Communication Fits in

If there’s anything we’ve learned from years of data-driven, timely communication practices, it’s that crises happen at all sorts of levels: globally, nationally, regionally—and even more frequently, personally. The emergence of COVID-19 has underscored the importance of a crisis-communications practice. But we’re here to offer a challenging statement: If you’re doing day-to-day communications effectively, crisis […]

Return to Work: 10 Best Practices for Employers to Consider

As we’ve stayed in lockstep with large employers throughout the challenging stages of the COVID-19 crisis, we continue to do so as the next stage comes upon us: return to work. Companies are now entering this transitional period where they have to navigate how to re-open the workplace, so we’ve taken the same efforts we […]

Listening + Learning: What a Well-Timed Social Media Quiz Taught Us About COVID-19 Attitudes

Who wants to be talked to about COVID-19—and how? It’s an important question for a rapid communications platform to answer. During the COVID-19 crisis, every department of Evive has been mobilized to rally around the right tactics to support our customers and their workforce as they navigate the fears, doubts, challenges, and pure logistics of […]

Survey, Segment, Send: The Communications Formula That Makes a Difference

Before the COVID-19 crisis unraveled, our customers had specific business objectives and communications strategies for the year—needless to say, those quickly became more important to execute on than ever. While the urgency behind those objectives and the content in those communications evolved, the approach to achieve and execute them was only amplified. The Evive platform […]

Navigating Return to Work: Insights Employers Need to Know

Evive’s second COVID-19 survey was administered on April 30, 2020. While our first survey probed the general population’s attitudes and behaviors around risk and preventive adherence, this survey unpacked employee sentiment on return-to-work dates, policies, and other concerns during this new stage of the crisis. Questions we asked included: How often have you heard from […]

The Top 4 Concerns of Employees During COVID-19

On April 11, 2020, we launched the Evive National COVID-19 Consumer Behaviors Survey. This was the first of two surveys we have conducted in this time of uncertainty where there are more questions than answers. The purpose of this initial survey was to investigate the behaviors and outlooks of 750 respondents in relation to their […]

Checklist: Is Your Platform Equipped to Communicate in a Crisis? 10 Things to Look for

The recent months have exposed an important truth for employers: powerful communication capabilities are a must-have, not a nice-to-have. In times of crisis—and all other times, for that matter—employees need to be reached in pivotal moments that can make a difference. Whether it’s about quickly-evolving information that could impact someone’s health in an emergency, or […]

Healthy Habits at Home: How Evive HealthQuests Quickly Adapted to COVID-19

The global pandemic has taken a toll on both physical and emotional well-being. Using our MyEvive polls, we recently discovered some jarring insights on people’s behavior change in the midst of COVID-19. Having asked them questions about general fitness, mental health, and other topics around general sentiment related to the crisis, we learned that: 47% […]

Benefits NPS: Making Sure You’re Offering the Right Resources

In times of crisis—and all other times, too—employers need to be able to communicate the most helpful resources to employees in the right moments. Especially now with the COVID-19 pandemic on the mind, ensuring easy access to useful information about health benefits is crucial. But in order to communicate the right benefits, you need to have the […]

Connecting People with COVID-19 Testing Centers When They Need Them Most

Amongst other initiatives to provide employees and their families with relevant information about COVID-19 (Coronavirus), Evive is providing real-time guidance and information to support people in getting tested. On March 19, 2020, we launched the Evive.Care website to help people find COVID-19 (Coronavirus) testing sites near them. In addition to leveraging our data-driven capabilities to […]