Our impact:
Measurable + meaningful

Preventive + chronic care

Client

$160+ billion global telecommunications company

Problem

Despite generous coverage within the employer’s health plan, the company was experiencing substantially lower preventive and chronic care utilization than the plan’s overall book of business. Employee communications were ineffective; employees were not aware they were due for preventive care, that their plan covered the costs, or that care was easily accessible.

Goal

Increase member adherence to nationally recommended preventive and chronic screenings to preserve and improve member health and minimize avoidable treatment costs.

Our approach

Evaluate historical and monthly medical claims data to identify members in need of preventive and chronic care. Design engagement tailored to each employee to increase utilization.

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By personalizing engagement and activating principles of behavioral science, Evive significantly increased member adherence to preventive screenings and chronic care services over previous mass-communication efforts―without adding incentives or changes in coverage.

Outcome

16.1%

relative increase in adherence over baseline

7,394

net new preventive exams in original cohort (30,629 covered lives)

$1.85: $1.00

average return on investment

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