Our impact:
Measurable + meaningful

Disease avoidance

Client

$95 billion global aerospace company

Problem

Low adherence to nationally recommended screenings was resulting in higher-than-expected incidences of life-changing cancer diagnoses—and the subsequent costs of treatment. Mass communications addressed to generic populations failed to inspire urgency around the possibly life-saving screenings available to employees.

Goal

Increase employee adherence to nationally recommended preventive screenings, to decrease the hardships and costs related to cancer treatment.

Our approach

Combine and evaluate claims, external, and encounter data for each employee, to identify the most at-risk candidates to nudge about preventive screenings. Create and communicate highly personalized messages to inform and inspire action.

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Using data-driven insights, Evive identified employees likely to be at risk of cancer, then motivated them to seek medically recommended screenings. This resulted in early diagnoses of cancers that otherwise could have gone undetected until late-stage symptoms surfaced.

Outcome

61,959

net new preventive exams, a 22.6% 
relative increase in adherence over baseline

$37.1 million

net savings in cancer treatment costs in year four due to early detections

29.9%

increase in colorectal cancer screenings 
with adherence exceeding 60% in year four

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