Client$63 billion global food-and-beverage company
The company offered webinars to help educate employees about the financial implications of their benefits decisions. But existing communications were lost in the annual open-enrollment shuffle, and few employees were aware the webinars were even available.
Increase the number of registrations and attendees for webinars, while streamlining the overall communications program to include only high-impact, relevant messages. Give employees greater confidence in their benefits choices.
Create a data-based, event-driven program of communications leading up to open enrollment, with messages coordinated within the overall communications calendar. Use principles of behavioral science to nudge employees to take action and register for the webinars.
A strategically coordinated email communications program, written using proven behavioral science techniques, was timed to coincide with key decision points during the open enrollment process.
more registrations for “Basics of Insurance” webinar 254.5% higher attendance
more registrations for “HSA Back to Basics” webinar 342.9% higher attendance