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Disease management
Client
$95 billion global aerospace company
Problem
Despite high levels of upfront enrollment, retaining patients in the disease-management program was difficult. Many patients dropped out, exacerbating conditions likely to benefit from consistent care management.
Goal
Increase utilization of disease-management and nurse coaching services.
Our approach
Replace nonexistent or one-size-fits-all communications with individualized messaging and delivery strategies to former program users, leveraging their relationship with a specific caregiver and encouraging continued utilization.
Outcome
13.1% response rate that generated calls post engagement and re-established contact with their nurses
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