Share:
Our impact: measurable + meaningful
Client
$63 billion global food-and-beverage company
Problem
The company offered webinars to help educate employees about the financial implications of their benefits decisions. But existing communications were lost in the annual open-enrollment shuffle, and few employees were aware the webinars were even available.
Goal
Increase the number of registrations and attendees for webinars, while streamlining the overall communications program to include only high-impact, relevant messages. Give employees greater confidence in their benefits choices.
Our approach
Create a data-based, event-driven program of communications leading up to open enrollment, with messages coordinated within the overall communications calendar. Use principles of behavioral science to nudge employees to take action and register for the webinars.
Outcome
314.2% more registration for “Basics of Insurance” webinar 254.5% higher attendance
339.1% more registrations for “HSA Back to Basics” webinar 342.9% higher attendance
Download this impact story
